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Saturday, August 21, 2010

Make a Statement

I believe that every business should make a statement. Whether it is daily, weekly or more occasional, your business should make a statement that goes out to the public through various mediums. Churches, nonprofits and for-profits need a pr and marketing plan that includes raising public awareness about new services and special events, even forging new partnerships and collaborations for programs and other activities.

  • Daily: Use social media to get your daily message out to people in ways that reach people daily. Look into Facebook, MySpace, LinkedIn and Twitter. Consider Voxox for instant messaging, IM, fax, SMS text messaging and other services including video chat.
  • Weekly: Let's say you want to keep people buzzing about that new worship service you started last month. Upload and embed video snippets onto your Facebook or YouTube page. Let's say your shelter hosts a special volunteer hour in partnership with the senior resource center in your community. Create weekly e-newsletter using Mail Chimp or Constant Contact. Get your message into nearly everyone's inbox.
  • Every Now & Then: You should launch a press release every other month or at least every quarter throughout the year. Your calendar of events should provide you with enough room between activities to garner support from many of the same people without wearing them out. Use services such as PR Log, Free Press Releases and PR.COM to distribute press releases beyond your circle of friends. Try out EventBrite and E-Vite for special events and fundraisers as well as posting events on Facebook, MySpace and LinkedIn.

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