Identity Crisis

When you don't have your mission as your main objective, you have "mission drift."

When you don't have your organizational priorities in order, you are just existing.

When you have forgotten why you even exist, then you have an identity crisis.

 

Branding helps you put your identity on the map, but you need to first be certain about your business identity.  Your strategic planning can help you identify some priorities, but it should also help you identify who you are and why you exist.  Seek to come to some consensus about who you are and why you exist as a business, then work on some key actions that help you bring that to life.

As you discover more about your business and its purpose, you will see that you can develop a comprehensive plan to go forward.