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Monday, March 14, 2011

Appeals for Action

"You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable."- Peter Drucker

The Essential Drucker: The Best of Sixty Years of Peter Drucker's Essential Writings on Management (Collins Business Essentials)

When it comes to raising funds, you are making an appeal for action.  In fact, your fund-raising efforts are to be action-oriented efforts.  You want to be sure to convey and communicate to others the opportunity to support your work as well as offer options in multiple ways to support the effort.  You want to give people action items when you make an appeal.  You should be able to point them to a list of actions that they can readily and easily take upon themselves in order to help you out.

Leading Every Day: 124 Actions for Effective Leadership
Leading Every Day

When you make your appeal, be sure to:
Make your appeals lead to some form of action.  Even if others don't do anything but pass the information to others on their email list or in their Rolodex, you have derived some form of action from them.

Make Today Count: The Secret of Your Success Is Determined by Your Daily Agenda
Make Today Count

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