"You can either take action, or you can hang back and hope for a miracle. Miracles are great, but they are so unpredictable."- Peter Drucker
When it comes to raising funds, you are making an appeal for action. In fact, your fund-raising efforts are to be action-oriented efforts. You want to be sure to convey and communicate to others the opportunity to support your work as well as offer options in multiple ways to support the effort. You want to give people action items when you make an appeal. You should be able to point them to a list of actions that they can readily and easily take upon themselves in order to help you out.
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- Make it Meaningful (Relevance): People need to have a relevant appeal made to them. If they cannot see the relevance, they may not see the need for them to take action.
- Make it Motivational (Refreshing): People need to get motivated to take action. Without motivation, there will be little or no movement on their part.
- Make it Manageable (Realistic): People need to be able to do what is within their means to do. Seeking single contributions of $500 may not work, but you can always ask for a one-year commitment of just $60 per month.
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