E is for Expressive

Every single entrepreneur should be expressive.  Each one has to share about his or her wares with others.  Otherwise, who will know that they are even in business?

Entrepreneurs do not have the luxury of living in a vacuum. The entrepreneur may not be a "people person," but he or she surely needs to develop a way to interact and engage people if he or she plans to stay in business long.  An entrepreneur's survival is dependent upon the ability to sell others on what he or she provides as a service or product.

Learning how to network will go a long way.  I don't mean selling to the point where people duck and dodge you at the local chamber of commerce gatherings every time that you come around.  Salespeople are too pushy in my opinion.  You want to learn how to schmooze with smoothness.  You want to make talking about your business flow naturally in every conversation.

I think back of the famous plays like Porgy and Bess and Fiddler on the Roof.  You learned about what those men did for a living in that fishing town as they sang It take a long pull to get there  in "Porgy and Bess."  The same with the matchmaker as the girls sang in hopes of the matchmaker making them a match and finding them a catch.  When I went to a baseball game last season, I heard the concession vendor calling out to fans and rattling off how he hot dogs and peanuts with a melodic-like tone.  That's what the entrepreneur must do.  The entrepreneur must speak up and express how the product or service will benefit others.  The entrepreneur has to express it with heart and feeling, seeking to win others over to believing it just as much as the entrepreneur does himself.