"Find a need and fill it."- A.G. Gaston
Have you identified the needs of your target audience? That's important. You want to ensure that your target audience is getting its desired results through your product or service. Identify what they need, and then identify how to meet those needs
Your programming should include matching your product or services with identified needs. We call this "need-based programming." Such methods provide you with an approach to meeting the needs and measuring success based upon which needs were met at in what areas.
Measure needs met and use these as your results.
"At 103 years of age, A.G. &. Gaston leaves behind a thirst for success, a keen resourcefulness and an entrepreneurial split that will be deeply missed by those of us in the business world who either knew him personally or knew of his achievements."- Earl G. Graves
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