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Thursday, November 18, 2010

Need-Based Programming

"Find a need and fill it."- A.G. Gaston

Black Titan: A.G. Gaston and the Making of a Black American Millionaire


Have you identified the needs of your target audience? That's important.  You want to ensure that your target audience is getting its desired results through your product or service.  Identify what they need, and then identify how to meet those needs.  In doing so, you need to prioritize your work on addressing the needs.

Your programming should include matching your product or services with identified needs.  We call this "need-based programming."  Such methods provide you with an approach to meeting the needs and measuring success based upon which needs were met at in what areas.

Measure needs met and use these as your results.  Make sure that your data collection matches with your desired results.  As you move forward, keep your focus on keeping up with the pulse of the audience you serve.  If you lose touch, then you can lose some profitability.  That's not the direction that you want to move in. 

"At 103 years of age, A.G. &. Gaston leaves behind a thirst for success, a keen resourcefulness and an entrepreneurial split that will be deeply missed by those of us in the business world who either knew him personally or knew of his achievements."- Earl G. Graves interviewed at the death of A.G. Gaston

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