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Monday, November 1, 2010

Fundraiser Event Formula

"I am aware that only God knows the total plan and that I am part of it." - Laurie Beth Jones, Jesus CEO

Jesus, CEO: Using Ancient Wisdom for Visionary Leadership



I always like to say that it is only special because of the special effort that you put into it to put it on and pull it off.  So, with that being said, you have to put something special into it for others to get something special out of it.

  • Special Attention: Red carpets, paparazzi galore, and loads upon loads of glitter should be on the agenda for gala bashes.  Disposable cameras or digital prints with sizzling frames printed on the scene for guests.  Guest books are great, too! If it's an arts fundraiser event, have your guests leave their handprints in "cement" (use clay) like the Hollywood walk of fame and scrawl their John Hancock to be displayed in this week's society section.  Jazz it up as much as you can without going over budget.
  • Special Attractions:  Yes, it sounds corny, but the real deal is the real deal.  People will flock to the dunking booth if the principal is on that plank.  How about the youth minister or the senior pastor? Got talent? How about the librarian who dresses like Lady Gaga or the softball coach who plays a mean violin- or, is that a fiddle? Either way, get people to attend your event by what you have to offer.  Try to find local talent.  Get in touch with local promoters and producers, club owners and talent agencies.  You never know what treasure is buried in your own backyard until you start digging around.
  • Special Appearances: Is there a local celebrity who may grace your event? How about the mayor as the fry cook for your Friday night fish fry? Could you get that ex-football player to talk to dads in the community about the importance of fathers and male role models for young boys? What about that Negro League player? Is there a famous professor who won the Nobel Prize or Pulitzer at the local university or college? Check out who lives in your town or area, even those born there.  There are those who love to visit certain areas who may be inclined to show their faces at such an event if you can get close enough to their people who will call your people, and then you all can do lunch and see what works.

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