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Thursday, September 23, 2010

Cyber Challenges

"The ways in which churches are reaching out to people over the Internet are expanding."- The Barna Group

You have a website.
So what?
Your pastor is podcasting, blogging and streaming videos daily.
So what?
Your ministry team is using social networking and microblogging, tweeting and texting at a fast pace.
So what?

Identify more than what you are doing.  That's just the evidence of some form of effort.  You have to get to the point to where you actually measure the effectiveness of what you are doing.
Think it through.  You do not want to simply do something.  You want to do something that changes the world.  You want to face your cyber challenges with purpose and intent, confirming the call and cause of your mission and taking action to bring it forth.

Take a moment and see what tools exist that can help and support you to have a critical web presence.  Look at Techmission and Tech Soup for articles and solutions on using technology to its full advantage.  Invest some time engaging your team and focus groups into how to use technology to communicate internally and externally as well as broadcast sermons and services offered by your church or organization.  Take the time to turn your cyber challenges into Internet innovations.

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