You have a website.
Your pastor is podcasting, blogging and streaming videos daily.
Your ministry team is using social networking and microblogging, tweeting and texting at a fast pace.
Identify more than what you are doing. That's just the evidence of some form of effort. You have to get to the point to where you actually measure the effectiveness of what you are doing.
- Who is reached by what you put out there in cyberspace?
- What is the result of all of your web activities? New converts? Increased visitors? Something else?
- How do you know that your cyber presence is working out? Google Analytics or some other measurement tool?
Take a moment and see what tools exist that can help and support you to have a critical web presence. Look at Techmission and Tech Soup for articles and solutions on using technology to its full advantage. Invest some time engaging your team and focus groups into how to use technology to communicate internally and externally as well as broadcast sermons and services offered by your church or organization. Take the time to turn your cyber challenges into Internet innovations.