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Sunday, February 12, 2012

Two Equals Better Than One

"Two are better than one; because they have a good reward for their labour." - Ecclesiastes 4:9 (KJV)

You can get more done when you partner with others.  Partnerships allow you to leverage your resources.  You come together and bring what you have to the table for a mutual benefit.  You make the most of what you both have to offer and make it work for the benefit of both of you.

Your best may be made better by adding with what someone else brings to the table.  You can gain market share.  You can limit expenses and overhead.  You can trim or cut costs, lowering your expenditures.  You can also gain exposure beyond your primary audience.  Additionally, you can build your brand's reputation if you partner with a reputable partner.

For instance, if you have a youth arts project, you could partner with local youth-serving agencies.  Add to that partnership by coalescing the participation of a local arts council that supports such programs as a fiscal agent or media/ publicity sponsor.  The youth-serving agency provides the audience and the venue, while the arts council provides infrastructure and support for spreading the message about the program to the media and expanding press coverage for the program.  The arts projects gets to the youth and the media sheds light on the project because of who you have partnered with and what you are doing.

Think about the concept of partnership.  See how it can benefit you beyond simply sharing lessons learned and best practices.  Get connected with people who can propel you and your work beyond where you have already been.  Build better and bigger partnerships.

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