In ministry, we tend to do a lot of recruitment. We load up real heavy on recruiting people. We point out all of the finer points of the benefits of participating and what it really means to sign up for service within the ministry. We do a lot on the recruitment end.
So what about retention?
You can do mass recruitment. That's no problem. You need to retain volunteers in ministry on an individual basis. You need to give them one-on-one treatment in order to keep them in the loop and on the team.
Volunteer retention is based on:
- Relationships: who knows who?
- Relevance: how are people whom we know are impacted?
- Resourcefulness: where can we help and how can we give others hope?
If we train 10 volunteers to serve for 12 months and impact 10 people per month each, you could have 1,200 impacts within a year. Think about that. 10 X 10 X 12 = 1,200. One hundred people could be impacted by 10 people. Imagine what a ministry of 20 or 25 people could do. Think about how much potential you lose when you have to replace people rather than keeping things going smoothly time after time.
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